UAE has the highest score in the Global Online Shopping Index as per a recent survey by Payments and Visa CyberSource.
Also the survey found that the UAE shoppers are still the most mobile- and multichannel-dependent shoppers in the world.
The study, titled “Global Shopping Index 2023: UAE Edition,” focuses on consumer behavior.
Along with the preferred payment methods to provide retailers with actionable insights to help them succeed in the country market.
Consumers in the UAE prefer to shop online because of free shipping (50% of participants), better prices (44%), and easy checkout processes (43%).
Having products available immediately and being able to find them quickly are important factors for consumers when shopping in-store.
Although they are less important for consumers in the UAE than in other countries.
For example, only 40% of consumers in the UAE who prefer to buy from stores consider immediate availability to be essential.
Which is lower than the average of 54% and 53% in the United States and the United Kingdom, respectively.
Moreover, Consumers place more importance on the payment option when choosing a merchant.
Almost twice as much importance as rewards or free shipping.
For example, when asked to select one option, preferred payment methods were the most important feature for 11.4% of consumers in the UAE.
Followed by rewards (6.9%) and free shipping (6.6%).
In general, the survey indicates that consumers in the UAE are savvy digital shoppers who appreciate convenience and value.
They are also open to trying new payment methods, such as mobile payments and alternative payments.
Here are some tips for merchants who want to attract consumers in the UAE:
- Make sure your website and mobile app are easy to use and responsive.
- Offer free shipping or shipping discounts for large orders.
- Accept a variety of payment methods, including mobile payments and alternative payments.
- Market your products and services online and on social media.
- Provide excellent customer service.
By following these tips, you can increase your sales and attract more customers in the United Arab Emirates.
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