The UAE Residents Are Satisfied with their lives and optimistic about the Future.
A new global consumer survey from Toluna found that consumers in the United Arab Emirates (UAE) are optimistic about the future.
Also they have plans to increase spending on food, health, sports, and insurance.
64% of consumers in the UAE are optimistic about the future.
According to the study, 64% of consumers in the UAE are optimistic about the future, compared to a global average of 43%.
Moreover, 58% of UAE residents reported higher satisfaction with their current lives.
As well as a greater optimism about their future, compared to a global average of 54%.
When it comes to grocery shopping, “staying healthy” is the top choice for consumers in the UAE.
Followed by price, brands, and quality.
While 47% of shoppers in the UAE are planning to reduce non-essential purchases.
42% will compare prices online, and 34% plan to switch to affordable supermarkets.
UAE Consumers will Spend more money on groceries.
In below you can see how will the UAE consumers spend their money:
In the near future, 34% of consumers in the UAE plan to spend more on groceries.
-31% on vitamins and minerals.
-24% on private health insurance and mobiles.
-23% on sports and fitness.
-22% on life insurance.
-17% on ready meals.
-16% on games.
Analysis
The UAE consumers are optimistic about the future and plan to increase spending on goods and services that support their health and well-being.
This is likely due to the strong economy in the UAE, which provides job opportunities and income growth.
However, it is important to note that consumers in the UAE are also concerned about financial security.
In addition to the impact of global economic factors on their spending habits.
The consumers in the UAE are increasingly concerned about sustainability and corporate social responsibility (CSR).
In fact, 62% of consumers in the UAE said that they are more likely to buy from brands that are committed to sustainability and CSR.
So the brands that focus on sustainability, CSR, value and reliability will be well-positioned to attract consumers in the UAE.
Recommendations
Based on the results of the study, Toluna recommends that brands focus on the following:
- Offer high-quality products and services at affordable prices.
- Promote sustainability and corporate social responsibility features.
- Build strong relationships with consumers through an exceptional customer experience.
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