“The Most Beautiful Winter in the World” Campaign 2024
The “The Most Beautiful Winter in the World” campaign has launched its fourth edition for 2024, with the theme “Unforgettable Stories.”
The campaign aims to boost domestic tourism.
And also to attract tourists from around the globe to experience the UAE’s winter season.
Moreover, it targets UAE citizens, residents, and international tourists.
And will utilize various media channels and social media platforms to share promotional and informative content.
In order to highlight the UAE’s unique tourist attractions, winter experiences, rich cultural heritage, and breathtaking landscapes.
The previous iteration of the campaign achieved exceptional results for domestic tourism, with hotel revenues reaching AED 1.8 billion.
In fact, the UAE’s tourism sector continues to demonstrate remarkable performance under the visionary leadership’s guidance and commitment to developing this vital industry.
As a cornerstone for building the future economy and transitioning towards the new economic model.
While, hotel revenues in the UAE increased to AED 32.2 billion between January and September 2023, reflecting a 27% growth compared to the same period in 2022.
And the number of hotel guests across the seven emirates grew to 20.2 million in the first nine months of 2023, representing a 12% increase compared to the same period in 2022.
Hotel occupancy rates reached 75% during the first nine months of 2023, a 6% increase compared to the same period in 2022.
These indicators contribute to achieving the national target of “We the Emirates 2031″ vision.
Which aims to increase the tourism sector’s contribution to the UAE’s GDP to AED 450 billion by the next decade.
Expected Goals of “The Most Beautiful Winter in the World”
- Stimulate domestic tourism and attract international tourists to enjoy the UAE’s winter.
- Strengthen the UAE’s position as a leading global tourism destination.
- Support the national economy and boost the tourism sector’s contribution to GDP.
Anticipated Campaign Outcomes
- Increase in the number of tourists visiting the UAE during the winter season.
- Higher hotel occupancy rates across the country.
- Growth in the UAE’s tourism sector revenues.
Activities and Events Included in the Campaign
- Promotional offers on hotel, flight, and tour packages.
- Organizing competitions and raffles with valuable prizes.
- Launching media and marketing campaigns across various channels and social media platforms.
- Hosting cultural, sports, and artistic events in different emirates.
Campaign Predictions
“The Most Beautiful Winter in the World” 2024 campaign is expected to achieve positive results.
The UAE boasts numerous tourist attractions that appeal to visitors from all over the world, and the campaign enjoys the support of the government, leading organizations, and the private sector.
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