The “Longest Donation Fund” initiative illuminated the entire façade of the Burj Khalifa. The highest urban edifice in the world, with a total of 1.2 million lights. So, It achieved its ultimate goal of collecting individual, community and institutional contributions equal to 1.2 million meals.
The “longest donation fund” UAE initiative
The initiative achieved these results just one week after its launch, in support of the “10 Million Meals Campaign”. In addition, It aimed at providing nutritional support to individuals, vulnerable families and groups most affected by the repercussions of the global epidemic.
1.2 million bright spots
In just one week, the campaign’s website, organized by the Mohammed bin Rashid Al Maktoum Initiatives Foundation in partnership with Burj Khalifa. It received tens of thousands of contributions and donations; Out of more than 110 nationalities and a wide spectrum of companies, institutions and commercial groups from different business sectors. It equalled the final overall goal of the campaign by collecting the value of 1.2 million meals. Finally, It illuminated the entire Burj Khalifa facade of 1.2 million bright spots.
The initiative received an extensive media follow-up from the local media with its various platforms and a number of global media. They also saw in the innovative idea of the campaign a message that promotes hope for humanitarian cooperation and solidarity in exceptional circumstances such as the one in the world today, to form the Burj Khalifa, as well as, it is one of the most famous urban landmarks in the world with a rise 163 floors and 828 meters longest, the beacon of human solidarity on the surface of the planet with those in need and affected by the Covid-19 epidemic that affected the whole world.
10 million meal campaign
The “Tallest Donation Fund in the World” initiative has achieved its goals and concluded its activities. The “10 Million Meals Meal” campaign. It was under the direction of Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE Prime Minister and Ruler of Dubai. It continued with the kind patronage of the campus of Sheikha Hind bint Maktoum, Chairman of the Emirates Food Bank Board of Trustees. In order to provide nutritional support to
- The needy families.
- The groups most affected by the repercussions of the Covid-19 epidemic.
- Finally, The lowest income brackets across the country throughout the holy month of Ramadan.
On the conclusion of the initiative, Mona Al Kindy, Executive Director of the Mohammed bin Rashid Initiatives Foundation, said:
The UAE community, with its various individuals, institutions and slides, provided support and extend a hand and help to those in need. It embodied in the record time in which the longest donation fund in the world achieved its final goals. It also reflected the root of the culture of giving that established by the wise leadership of the Emirates.
Source: khaleejtimes
