Tadweer Group has launched a Ramadan campaign under the slogan “Nqa’a” (Purity).
The campaign aims to integrate the humanitarian and spiritual values of Ramadan with sustainability concepts.
In order to create a cleaner and more sustainable future for coming generations.
Sustainability is part of Ramadan’s Core Values.
Abdulwahid Juma, Executive Director of Communications and Awareness at Tadweer Group, emphasized that Ramadan is a valuable opportunity for reflection, unity, and community support.
He highlighted the importance of giving back to society and promoting positive change.
Through “Nqa’a” campaign, Tadweer seeks to encourage the community to embrace sustainability as part of Ramadan’s core values.
This is by promoting waste reduction, resource reuse, and recycling.
He noted that everyone is invited to participate in these initiatives to make a significant impact and contribute to a more sustainable world for future generations.

Engagement Opportunities for the Public
The campaign offers multiple opportunities for the public to participate in reinforcing the three sustainability principles:
- Waste reduction
- Resource reuse
- Recycling
In addition to the attendance of various events and engagement with Tadweer Group’s social media channels.
What are Tadweer Group Activities for Ramadan 2025 ?
The Community Engagement Team at Tadweer Group is organizing a variety of activities for Ramadan, including:
- Events at Sheikh Zayed Festival
- Workshops and interactive sessions at Umm Al Emarat Park
- Thought-provoking discussions and workshops at “Lamma A’al Bahr” Festival
A delegation from the UAE, headed by Dr. Maha Barakat, Assistant Minister of Foreign Affairs for Medical Affairs and Life Sciences at the Ministry of Foreign Affairs, visited Emirati children receiving healthcare at Great Ormond Street Hospital in London, on the occasion of the… pic.twitter.com/R841WuqAEJ
— UAE Voice (@uae_voiceeng) March 6, 2025
Prizes from Tadweer Group
Additionally, the public will have the chance to win valuable prizes.
Those prizes can be granted by following Tadweer Group’s social media channels which feature the below:
- Weekly competitions
- Engaging video content
- Updates on the group’s Ramadan activities
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