The UAE has secured the 10th position globally in Global Soft Power Index 2025.
This was announced during the Annual Soft Power Conference, London, UK.
The country also ranked 1st globally in National Media Identity Performance and 6th in National Media Identity Strength.
Reflecting its growing international influence across multiple sectors.
Adding that the value of the UAE’s national media identity has risen from $1 trillion to over $1.223 trillion for the year 2025.
Mohammed bin Rashid: “The UAE is A Trusted Global Partner”
In this occasion, HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, stated:
“According to the world’s most significant Soft Power Report, covering 193 countries and involving over 173,000 participants, the UAE has ranked 10th globally in the 2025 Global Soft Power Index, which includes all UN member states.
The country also secured the 8th position in international influence and 9th in diplomatic circles worldwide.”
Sheikh Mohammed also highlighted the growth in the UAE’s media identity value, stating:
“The UAE’s media identity value has surged from $1 trillion to $1.223 trillion in 2025.
This reflects our strong global reputation, positive impact across various economic and cultural sectors, and our commitment to development under the leadership of my brother, Sheikh Mohammed bin Zayed.
The UAE has always enjoyed strong global presence and trust and continues to use its development model to benefit humanity.
The best is yet to come, God willing.”
About Soft Power Index & Global Influence
The Soft Power Index, issued by Brand Finance, is one of the most prestigious global rankings.
It measures the nation influence based on economy, diplomacy, innovation, and social stability.
The latest report evaluated 193 countries with insights from 173,000 participants.
Including business leaders, policymakers, and global influencers.
UAE’s Global Rankings in Soft Power Index:
The UAE ranked among the top 10 nations worldwide across various categories in the Soft Power Index, the rankings are as below:
- 4th in Future Growth Opportunities
- 4th in Generosity and Philanthropy
- 7th in Economic Strength and Stability
- 8th in Overall International Influence
- 9th in International Relations, Diplomatic Influence, and Technology & Innovation
- 10th in Space Exploration Investment and Global Public Engagement
Let’s explore UAE’s influence over the main soft power fields:
Business & Investment Climate:
Economic reforms, including foreign ownership law amendments and specialized economic zones, have made the UAE a top destination for entrepreneurs and investors. In 2024, the number of newly registered companies in the UAE surged to 200,000.
Moreover, the UAE ranked 2nd globally in Ease of Doing Business, highlighting:
- Advanced economic policies
- Flexible regulations
- Government initiatives supporting investment
The UAE continues to enhance its economic ecosystem through:
- Digital infrastructure improvements
- Simplified company registration
- Innovation-driven government services
The UAE also ranked 4th globally in Future Growth Opportunities, reflecting:
- A visionary approach to future industries
- Investment in emerging sectors such as renewable energy, AI, and advanced industries
- A commitment to developing local talent and supporting startups
National Media Identity & Economic Value:
According to the 2025 National Media Identity Value Index, the UAE secured the following rankings:
- Ranked 1st globally in Media Identity Performance
- Ranked 6th globally in Media Identity Strength
- Ranked 14th globally in Economic Value of National Media Identity
- Maintained its 1st position in the Middle East & Africa
Global Influence & Diplomatic Strength:
The UAE ranked 8th globally in Overall International Influence, reflecting its ability to:
- Play a central role in global issues
- Shape policies across economic, political, and technological fields
- Foster international partnerships and humanitarian initiatives
On Monday, February 24, His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the State, will start a “state visit” to the Italian Republic. pic.twitter.com/EvTl0tRioR
— UAE Voice (@uae_voiceeng) February 21, 2025
The UAE also secured the 9th position in International Relations, underscoring its commitment to:
- Building global cooperation
- Enhancing regional and international stability
- Acting as a key mediator in diplomatic efforts
In Diplomatic Influence, the UAE ranked 9th globally, demonstrating its:
- Active engagement in global diplomacy
- Strong presence in international organizations
- Efforts to promote peace, security, and sustainable development
Economic Strength & Global Trade:
In 2024, the UAE achieved record-breaking trade figures, with foreign trade exceeding AED 2.8 trillion for the first time.
Adding that the UAE maintained its 7th position globally in Economic Strength and Stability which is a testament to its:
- Resilient economic policies
- Diversification beyond oil dependence
- Strategic investments in key sectors such as technology, finance, and tourism
Technology, Innovation & Space Exploration:
- 9th globally in Technology & Innovation – showcasing its leadership in digital transformation, AI, and tech startups.
- 10th globally in Space Exploration Investment – reflecting advancements in space missions, satellite technology, and international collaborations.
Projects like the “Hope Probe” mission to Mars, lunar exploration initiatives, and expanding space research programs have positioned the UAE as a rising force in the global space industry.
Shahd Matar, Deputy Permanent Representative and Chargé d’Affaires a.i. at the Permanent Mission of the UAE to the United Nations and other organizations in Geneva, participated in the joint launch of the Sudan Humanitarian Needs and Response Plan 2025 and the Sudan Regional… pic.twitter.com/wDIZTfSdmb
— UAE Voice (@uae_voiceeng) February 21, 2025
Global Recognition & Media Presence:
The UAE ranked 10th globally in Global Public Engagement, highlighting the international interest in its development journey by:
- Strategic global communication efforts
- Hosting major international events, including Expo 2020
- Strengthening its image as a hub for innovation and sustainable development
Conclusion
The UAE’s remarkable rankings across multiple global indices and especially in Soft Power Index reinforce its status as a leading international player.
Driven by strong leadership, strategic vision, and continuous innovation.
The country remains committed to shaping a prosperous future and fostering global partnerships.
And also to advancing economic and technological progress on the world stage.
