Shein interferes in the conflict by some active steps.
“Shein” , the strong competitor of Amazon, surprised its clients.
As it has reportedly entered the fray in the ongoing conflict between Israel and Hamas.
In recent days, the Shein online retailer has taken a number of steps due to the continued heavy Israeli airstrikes on the Gaza Strip.
Which followed Hamas’ surprise attack on October 7.
Shein stopped selling Israeli flags to show solidarity with Palestine.
The site initially faced criticism from its Israeli customers for selling Palestinian flags, while a search for the Israeli flag yielded no results.
Israelis expressed their anger at Shein’s behavior and called for a boycott of the popular e-commerce platform.
While a huge boycott campaign started from all over the world.
Which included the boycott for international brands which shows support for Israel.
Such as Nestle’ and MacDonalds.
Days after the Chinese online fashion site Shein caused an uproar because it was selling the Palestinian flag but not the Israeli one.
It appears that it is now severing ties with Israeli Instagram influencers due to the ongoing Gaza war.
Israelis showed anger for Shein’s attitude towards them.
Mentioning that it is the first time that a huge brand shows solidarity with Palestinians.
“By supporting a terrorist organization like Hamas that attacks my country Israel, Shein has lost our orders,” one commenter said on Facebook.
The matter did not end there, as the Chinese giant also decided to end its partnerships with Israeli influencers.
Influencers across Israel received an email that read:
“Thank you for your support and love for Shein.
Due to some adjustments, the release date of the advertising campaign has been postponed.
Please refrain from posting about Shein.
We will provide an update with more details and the new release date soon.”
In addition, all free shipping to Israel was canceled.
While the Israeli newspaper Israel Hayom explained Shein’s actions as “punishment for Israel for the war it is waging on Gaza.”
There has been no official comment from the Chinese company on the Israeli criticism.