Emirates and NBA Announce Global Multi-Year Marketing Partnership
Emirates and NBA announced a multi-year global marketing partnership.
This partnership makes Emirates the Official Global Airline Partner of the NBA.
The partnership also makes Emirates the inaugural title partner of the NBA Cup and the first-ever jersey patch partner of the NBA.
The Emirates NBA Cup
As the first-ever title partner, the tournament will be renamed the Emirates NBA Cup.
Moreover, Emirates logo and name will be prominently featured on the new tournament logo.
There will also be a joint branding and marketing across the NBA’s global platforms.
In addition, Emirates will have a presence at NBA events around the world.
Including the NBA All-Star Game, the NBA Finals, and NBA Global Games.
The partnership is expected to reach millions of fans around the globe.
Emirates will have the opportunity to engage with fans through a variety of channels.
Including in-arena activations, digital marketing, and social media.
Emirates will also offer exclusive experiences and prizes to NBA fans.
Growing Business.
The partnership is a natural fit for both Emirates and the NBA.
Emirates is a global airline with a strong presence in key NBA markets.
While the NBA is one of the most popular sports leagues in the world.
The partnership will allow both organizations to reach new audiences and grow their businesses.
In a statement, Emirates President and CEO Sir Tim Clark said:
“We are thrilled to partner with the NBA, one of the most popular and successful sports leagues in the world.
This partnership will allow us to connect with millions of fans around the globe and showcase our world-class products and services.”
#Abdullah_bin_Zayed receives astronauts #Sultan_AlNeyadi and #Hazza_AlMansouri and the Mohammed bin Rashid Space Center team… and praises the achievements made by the astronauts and the center team. pic.twitter.com/3J2ftRps0p
— UAE Voice (@uae_voiceeng) February 7, 2024
Commissioner of the NBA Mark Tatum added:
“We are excited to welcome Emirates as our Official Global Airline Partner.
Emirates is a world-renowned brand with a commitment to excellence, and we look forward to working together to create innovative and engaging experiences for our fans around the world.”
Emirates has been supporting basketball in the region for close to 30 years.
As it was helping to connect with fans of the popular sport in Lebanon and the UAE.
In addition to providing a platform to showcase the best and brightest stars.
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