MoHAP launches ‘Together We Move’ campaign to facilitate female physical activity
At the beginning of this month, the Ministry of Health and Prevention (MoHAP) launched its “Together We Move” public outreach campaign to encourage physical activity among women of all ages.
The program will provide them with the requisite skills and experience, help them embrace healthier lifestyles that would protect them from various illnesses, and increase their mental well-being and positive energy.
Women are a top priority for MoHAP
The two-month campaign is in line with the Urban Design Initiative for the Quality of Life of the UAE Government and the Strategic Structure for Happiness and Health initiative of MoHAP, which was launched in 2019 during the Month of Creativity.
In addition to two weeks of mobile vehicle advertisement, the campaign includes direct interviews with social media influencers, awareness-raising videos and posters, outdoor advertisements in Sharjah, Global Village and City Walk in Dubai, indoor mall ads (Dubai Mall, Mirdif City Centre, Arabian Centre, Ajman City Centre, Fujairah City Centre, and Bawabat al Sharq Mall in Abu Dhabi,
Through partnering with the most prominent radio and TV shows to cover the event for a month through interviews, advertising breaks, and communicating the campaign goals, the ministry has also extended the scope of the campaign. This involves the preparation of unique contact messages and relevant media content for the different consumer segments of the partners of the ministry, each according to their desires, in addition to cooperation with global brands, women’s clubs, beauty centers, food outlets, and others.
The campaign encourages women in general and Emirati women in particular to participate in everyday physical activity,” said Dr. Hussein Abdel Rahman Al-Rand, Under-Secretary of the Health Assistant Sector of the Ministry, Health Centers and Clinics, adding, “This is part of MoHAP’s ongoing awareness campaigns and initiatives to stress the importance of regular exercise and safe lifestyles. It is also part of the Safe Lifestyle Awareness Campaign and the National Agenda 2021 for the prevention of chronic diseases such as obesity, heart disease, diabetes and blood pressure, and for improving the performance of national health indicators.