Louvre Abu Dhabi announces Accenture its official digital sponsor

Louvre Abu Dhabi signed a one-year contract with Accenture, according to which it became an official digital sponsor, to promote the museum’s digital programs and transform the digital system, including the adoption and development of an extended reality strategy, enhancing the digital experience in the museum’s exhibition halls, and making the museum’s art collection available through its website on a wide range of Wider.

Accenture works with Louvre Abu Dhabi

Manuel Rabaté, Director of the Louvre Museum, said: 2020 was a year full of challenges that prompted us to speed up our digital transformation, especially because of the opportunity that we had to interact more broadly with our audiences from around the world considering the pandemic inside and outside the United Arab Emirates. We look forward to continuing this approach in the year 2021, through the high-level experience of our new partner.

Alexis Lucano, Regional Director of Accenture in the Middle East, said: We are pleased to work with the Louvre Abu Dhabi to realize its digital ambitions and provide a renewed experience for its visitors as Accenture will contribute to transforming the museum’s digital system by developing the experiences of visitors. Providing enhanced digital content and adopting an extended reality strategy within a framework of innovation. The relationship between the company and Louvre Abu Dhabi dates back to the year 2001, when it provided the expertise and resources in some basic areas, including developing strategies, project management, technological innovation, and designing expertise.

Louvre Abu Dhabi Digital Initiatives

The multiple digital initiatives launched by Louvre include its first short film entitled “The Pulse of Time”, which takes the visitor for 40 minutes on a journey through time to see the stories of humanity through the artworks displayed in the exhibition halls, with the voice of all Saud Al Kaabi in Arabic, Charles Dance in English and Irene Jacob in French, and the podcast “We Are Not Alone” with the Soundwalk Collection, and music lists inspired by the museum’s art collection that resulted from the close cooperation between Louvre Abu Dhabi and the Anghami platform, and virtual tours in international exhibitions, and the availability of the most prominent The museum’s artwork is available to the public through its website and many activities for families and children available through the museum’s app and website.

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