The New LEGO Store at Dubai International Airport: A Fun and Interactive Digital and Physical Experience
Lagardère Travel Retail and LEGO Travel Retail officially opened the world’s largest LEGO store at Dubai International Airport.
This was in conjunction with the celebration of World LEGO Day.
The store is located in Concourse B, Building 3, and it covers an area of 190 square meters.
It was designed using giant LEGO pieces and models, and it features interactive areas to stimulate creativity and participation.
Interactive Digital Experiences
As soon as guests enter the store, they are greeted by an interactive experience.
Through a miniature scanner that brings to life the miniature LEGO models on the screen.
The store also features a digital display case that uses augmented reality to display LEGO sets.
Moreover, customers can place a LEGO Creator 3-in-1 set in front of the screen’s camera.
So they can see a short animated sketch of the set with inspiring ideas on how to arrange it in different shapes.
The new store offers a digital and physical experience by seamlessly blending innovation, play, and technology.
Through this store, Lego aimed to create a fun space that inspires innovation in travelers, not just a destination to shop for the latest LEGO sets.
That’s why Lego hired a team of LEGO enthusiasts and passionate creators.
This team will support and activate Lego vision for this space and create unforgettable experiences for travelers through Dubai International Airport.
Eugene Barry, Executive Vice President of Commercial Affairs at Dubai Airports, commented:
“By opening the world’s largest LEGO store in an airport, we are offering a great and fun shopping destination in itself.
“Our partnership with Lagardère Travel Retail and LEGO Travel Retail reaffirms our commitment at Dubai Airports to enhance the airport experience for our guests overall.
And also to meet the changing needs and expectations of travelers through partnerships and innovative experiences.”
The Tawazun Council announced that the total number of deals concluded during the three days of the Unmanned Systems Simulation and Training Exhibition and SimTEX 2024 reached 18 deals worth 2.9 billion dirhams. pic.twitter.com/Gg42LV5ari
— UAE Voice (@uae_voiceeng) January 26, 2024
Giant LEGO Models
The LEGO team designed the store with professional skill to create a unique feel that attracts travelers.
The store features a mosaic wall depicting the iconic Dubai skyline.
Which took 134 hours of building, and it consists of 33,219 pieces weighing 62 kilograms.
To complete this unique design, the store displays a three-dimensional LEGO pilot figure with a height of over 190 centimeters.
Which is also designed by the LEGO team and it took about 180 hours of building, using 45,033 pieces weighing 134 kilograms.
These amazing models provide a perfect background for taking photos.
Celebrating World LEGO Day
Travelers passing through Concourse B will have the opportunity to learn about the LEGO pilot’s journey from January 25 to 28.
This is in the celebration of World LEGO Day and the official opening of the store at Dubai International Airport DXB.
To add more fun to the event, more than 1,000 gifts will be distributed to travelers during this period.
In fact, the opening of the world’s largest LEGO store at Dubai Airport is an important step.
Because it is enhancing the airport experience.
It also reflects Dubai Airports’ commitment to providing unique and innovative experiences for travelers.
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