Goodbye Twitter Bird logo, we will not see Twitter logo anymore after Elon Musk decision to change Twitter logo to X.
Elon Musk has made one of the most visible changes to Twitter since he took control of the social media company last fall: replacing its widely recognized bird logo.
In a tweet early Sunday morning Eastern time, Mr. Musk said:
“Soon we shall bid adieu to the twitter brand and, gradually, all the birds.”
About 24 hours later, a stylized, black-and-white X appeared on the company’s website in place of the blue bird logo.
“X” is a term for what Mr. Musk has described as an “everything app” that could combine social media, instant messaging and payment services.
Mr. Musk has said “buying Twitter is “an accelerant to creating X,” and the corporate entity he created to purchase and control Twitter is called X Holdings.
“It should have been done a long time ago,” he said. “Sorry it took so long.”
A few hours later, Mr. Musk said in an email to Twitter’s employees that “we are indeed changing to X.”
“This is my last message from a Twitter email,” he wrote, before signing off with a salute emoji.
The company saw its advertising revenue plummet amid the departure of sales executives and worries that the site had become more prone to problematic content.
It now faces a well-funded rival in Threads, the recently introduced Twitter-like service from Meta, the owner of Facebook.
Mr. Musk has had a long affinity for the letter X. In 1999, he co-founded X.com, an online bank.
Later he merged it with another start-up to create PayPal. In 2017, he said that he repurchased the X.com domain from PayPal.
Mr. Musk has not always followed through on his public pronouncements, such as when he tweeted that the company would create a content moderation council to judge what kind of speech is acceptable on the site.
But he has pressed ahead in altering certain Twitter practices, like ending the free verification of prominent users’ accounts, denoted by a white-and-blue check mark, and charging users a subscription fee for the check mark instead.
The old Twitter logo, which featured a blue bird, designed by Doug Bowman in 2006.
The bird represents Twitter’s ability to send short, “tweet-sized” messages.
Till now, it’s not clear why Musk decided to change the logo.
Some people have speculated that he didn’t like the old logo.
While others have said that he wants to create a new identity for Twitter.
Whatever the reason, the new logo is sure to be a controversial change.
Some people have criticized the new logo.
Saying that it’s too simple or that it doesn’t represent Twitter’s brand well.
Others have defended the new logo, saying that it’s modern and stylish.
Only time will tell how the new logo will be received by Twitter users.
But one thing is for sure: it’s a major change for the company.
Goodbye Twitter Bird logo, Welcome X “everything app”
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