Emirati young exhibitors in “World of Coffee Dubai 2024” exhibition competed to showcase their success stories in the coffee industry.
Amid the participation of nearly 1,650 exhibiting companies and global brands from 51 countries.
A number of Emirati young exhibitors from the founders of local companies specialized in coffee production confirmed that the exhibition is a prominent platform.
That brings together pioneers of the coffee industry, its lovers, and those working in this industry from all over the world.
The stories of Emirati Young Exhibitors in “World of Coffee Dubai 2024”
Maktoum Nasser Al Sharifi, founder and owner of Reveel Specialty Coffee Roasters in the city of Al Ain, said:
“The World of Coffee exhibition in the emirate of Dubai is one of the most important exhibitions specialized in coffee production worldwide.
It is also an important platform to learn about new global products in this field.”
He explained that his work in this field started as a hobby in 2018 from a small place.
Then gradually expanded until it became one of the largest roasters in Al Ain.
Which provides different products for many local entities.
He also pointed out that his field of work has moved from local to global and export to all countries of the Gulf Cooperation Council.
Expanding Coffee Industry
While Khalid Al Saneedi, CEO of Coffee Market Innovations Abu Dhabi CMI, a member of the Specialty Coffee Association, said:
“My company is responsible for distributing most coffee machines and equipment and maintaining them.
In addition to providing training courses to deal with those products.”
He also pointed out that his company has been present in the United Arab Emirates and the Sultanate of Oman for 17 years.
In addition to its expansion to several countries such as Iraq, Egypt, Saudi Arabia, and Jordan.
He confirmed that the World of Coffee exhibition is a chance to meet all manufacturers and suppliers.
And also a platform to form partnerships to supply the most important coffee machines from the US and Italy.
With expansion in the field of coffee roasting, stressing that the value of his company’s investments has reached more than 30 million dirhams.
Emirati companies competing in the global coffee industry market.
Abdul Basit Al Marzouki, founder of Cascara Coffee Trading Company, pointed to the importance of Emirati companies competing in the global coffee industry market.
In addition to ensuring sustainability in this field and ways to enhance it.
While emphasizing the commitment to ensuring the quality of coffee products through many practices.
Thanks to its investment attractiveness, global competitiveness, and ability to attract business, ideas, and talent, the #UAE recorded the second highest global increase in new foreign investment projects in 2023, which reflects the strength of its promising economy. pic.twitter.com/GBW0alEL9v
— UAE Voice (@uae_voiceeng) January 22, 2024
Moreover, he talked about the existence of multiple partnerships for his company with a number of European companies.
Especially in Germany, to supply specialized coffee machines for his company.
The organization of the World of Coffee 2024 exhibition comes in light of the rapid growth that the coffee sector is witnessing in the region.
As the value of “espresso” coffee market in the Middle East and Africa will reach about 1.33 billion dollars by 2030.
Compared to about 1.085 billion dollars in 2022, with a growth rate of 2.6 percent.
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