Dubai Destinations ended the summer season for 2023 successfully, as per Brand Dubai.
Brand Dubai, the creative branch of the Dubai Media Office, announced the ending of the summer season of “#DubaiDestinations” campaign.
Which ran for about 60 days, coinciding with the summer vacation period.
Moreover, the campaign concluded with the end of the vacation period and the kids return to school.
After it achieved its goals according to the statistics that showed the wide spread on various social media platforms.
Which aimed to shed more light on the places of excellence that Dubai enjoys as a summer destination.
Dubai Destinations attracts all ages and nationalities.
The success of this season reinforces the objectives for which “Dubai Destinations” was launched in 2021.
As per His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum directives.
Generally, Dubai Destinations seeks to provide more useful information about the main attractions and offers that Dubai offers.
As well as making Dubai the most attractive city in the world for visitors from different nationalities.
Since it is known as a high-end global tourist destination.
Due to the innovative and interactive content made by a group of distinguished content creators.
Shaima Al Suwaidi, Director of Brand Dubai, commented:
“During the campaign this season, we focused on highlighting important attractions in Dubai.
But from new perspectives that highlight the striking diversity and distinctive experiences.
As well as the vibrant atmosphere that make Dubai one of the most popular destinations for living and visiting in the world.
The campaign succeeded by the grace of God and the cooperation of all parties in attracting high levels of participation.
Not only from within the country, but also from different countries in the region and the world.”
Dubai Destinations Campaign reached millions of People through social media platforms.
The campaign relied heavily on social media platforms such as Instagram, TikTok, Facebook, YouTube.
In addition to X platform (formerly Twitter) to reach millions of people.
Moreover, people expressed interest in learning about the diverse destinations in Dubai.
The numbers show the success of the campaign.
Since it achieved more than 1.8 million shares and over 3.4 million video views on social media platforms.
In addition to about 5,000 interactive content on social media channels and websites.
Al Suwaidi thanked all parties and individuals participating in the Dubai Destinations campaign for summer 2023.
Also she stressed that the success in achieving the campaign goals is only the fruit of collective work.
Through which the efforts of Brand Dubai have been combined with a group of creators who love Dubai.
She said: “We thank everyone who contributed to the success of the campaign …
Also creative content creators have played a key role in telling the story of a city that seeks to achieve happiness for its residents and visitors at all times.”