Digital Content Experts Highlight Opportunities at Billion Follower Summit 2024
Digital content creators and influencers participating in the 2024 Billion Follower Summit in Dubai praised the event.
as it is a valuable platform for exchanging ideas and solutions around the latest trends and challenges.
It is also an investment in the content creation economy.
Moreover, they emphasized the opportunity to learn about cutting-edge production technologies.
During the launch of the summit’s second edition at the Museum of the Future and Emirates Towers.
Experts described how the event empowers content creators by enhancing their creative skills.
And also equipping them with the necessary tools to reach millions of people in the digital space.
The summit’s four main themes – “Let’s Progress,” “Let’s Earn,” “Let’s Create,” and “Let’s Connect” – further contribute to this goal.
A powerful economic force shaping the future of media
Saeed Al Gargawi, Vice President of Dubai Chamber of Digital Economy, emphasized the shift in perspective towards “content creation”.
As a powerful economic force shaping the future of media, not only regionally but globally.
He highlighted the significant impact of influencers on audiences.
And also how the content creation industry benefits both private companies and various government sectors.
He pointed out the industry’s 30% annual growth rate and the optimistic outlook for digital economy-driven companies.
He also lauded the UAE’s remarkable advancements in digital economy, citing the established infrastructure and a clear strategy to increase the GDP by 5% through this sector.
The UAE launched the year 2024 with a qualitative addition to its record of achievements in the field of space, by announcing its joining the project to develop and establish the lunar space station. pic.twitter.com/wXo2HSnAtA
— UAE Voice (@uae_voiceeng) January 9, 2024
Noora Al Zaabi, Talent Manager at the New Media Academy, noted the distinct feature of the Dubai summit.
Its four dedicated tracks designed to bolster the digital content industry.
“Let’s Progress” track, for instance, aims to increase the production of meaningful content by creators.
While “Let’s Earn” track helps influencers generate income and contribute more to the digital economy.
“Let’s Connect” track facilitates knowledge exchange and networking between influencers and emerging companies.
And “Let’s Create” track opens new horizons for content creators by introducing them to innovative ways of crafting inspiring stories across various platforms.
A platform bringing together prominent Arab influencers
Content creator Hasan Hashem expressed his pride in participating in the Billion Follower Summit.
Moreover, he commended Dubai as a haven for creativity and creatives.
He sees the summit as a platform bringing together prominent Arab influencers.
And highlighting the power of “words” in countering the unconstructive content often consumed by Arab audiences.
Hashem emphasized how the Billion Follower Summit serves as a perfect opportunity to showcase the Arab world’s past and present.
Breaking down stereotypical images of the region.
He believes millions of followers can contribute to the global dissemination of meaningful messages.
James Harrington and Marina Leani, the global team “Mind2mind,” explained that the core message conveyed through their world-renowned performance is one of connection and love.
They emphasize the interconnectedness of humanity despite the challenges facing the world.
Underscoring the importance of strong communication, which Dubai, the capital of creativity, has enabled them to foster.
Harrington and Leani have been visiting the Middle East for the past 12 years to exchange ideas with Arab communities.
They believe that social media requires knowledge, communication, learning, and most importantly, adaptability.
The second day of the summit features interactive sessions at the Museum of the Future.
Offering the audience valuable insights and guidance from renowned personalities with millions of followers.
Additionally, prominent digital content creators from around the world will engage in face-to-face dialogues and exciting debates in over 15 live sessions, tackling vital challenges and issues impacting the world of social media.
