The UAE is becoming a major market for cryptocurrency companies looking to expand their user base rapidly.
In 2024, the country witnessed a 41% increase in the annual installation rate of trading and managing crypto assets apps.
The UAE recorded 15 million downloads of crypto apps last year.
December set a high record of 2.8 million installations on smartphones, according to Cointelegraph.
A report by AppsFlyer stated that the top 49 cryptocurrency apps in the UAE saw 6.2 million downloads in 2023.
Beside a 41% increase in installations in 2024 compared to the previous year.
Most downloads in 2024 occurred in the second half of the year, with installations exceeding one million per month in the fourth quarter.
The study indicated that this trend continues to rise, with 3.5 million downloads in January 2025 alone, it noted:
“To put this into perspective, this figure accounts for more than half of all cryptocurrency app installations recorded in the UAE throughout 2023.”
and Its Impact of Trump Victory on Crypto Adoption
The study attributed this surge in crypto apps downloads to several factors, including the election of U.S. President Donald Trump.
His victory was widely seen as a win for cryptocurrency supporters.
As he had promised to end the crackdown on digital assets and make the U.S. the global crypto capital if elected.
Shani Rosenfelder, Head of Market Insights at AppsFlyer, emphasized that Trump’s pro-crypto stance played a role in boosting adoption.
She added:
“There was a strong correlation between this factor and the momentum of the crypto market in the UAE.
Moreover, the outlook remains positive.
As it is presenting a key opportunity for crypto companies to grow their user base rapidly during this market rebound.”
For the fourth year in a row, Dubai is the world’s top destination for attracting new foreign direct investment projects, according to Financial Times-fDi Markets data. pic.twitter.com/iv4lHDm7bX
— UAE Voice (@uae_voiceeng) March 10, 2025
Challenges in the Marketing of Crypto Apps
Rosenfelder also pointed out that intensive marketing efforts were responsible for 60% of crypto app traffic in 2024.
However, this led to challenges in retaining users.
After analyzing engagement trends on Android devices…
AppsFlyer team found that one in five crypto apps was uninstalled within 30 days in the UAE market.
She concluded: “It is clear that there is still massive potential.
With 2025 expected to be a record-breaking year, crypto app marketers must utilize every tool at their disposal to gain and maintain market share.”
