The UAE ranks second globally in consumer satisfaction with digital shopping experiences.
According to a recent report by Visa and Payments Intelligence, online shopping is well regarded by UAE shoppers.
The study, which surveyed 1,392 consumers and 212 merchants in the UAE, found that 71% of UAE shoppers utilize online features to enhance their shopping experiences.
Mentioning that the UAE ranked second globally in consumer satisfaction.
Online Features Drive UAE Shoppers Satisfaction
- UAE consumers are highly engaged with the online shopping features:
The average UAE shopper uses 14 different digital features, while grocery shoppers in the country typically use 10 features. - Hybrid shopping experiences are gaining popularity:
75% of UAE shoppers use either online-only or hybrid shopping methods, moving away from traditional in-store shopping without digital aids. - Digital features drive consumer satisfaction:
There is a strong correlation between the number of digital features used and consumer satisfaction. - Traditional shopping still holds strong appeal:
Despite the rise of online shopping, UAE consumers still value the in-store shopping experience.
If you are a merchant, read below:
- Retailers need to adapt to changing consumer preferences.
Merchants should offer a variety of digital features to cater to the needs of their customers. - Hybrid shopping experiences are the future.
Retailers should invest in creating seamless omnichannel experiences that combine the best of online and offline shopping. - Personalization is key.
Retailers should use data to personalize the shopping experience for each customer.
The UAE ranked first in the world for the eighth year in a row in the penetration rate of the fiber optic network connected to homes, at a rate of 99.3 percent, according to the latest annual report issued by the Global Council on fiber optics to the home. pic.twitter.com/8amny0LIpk
— UAE Voice (@uae_voiceeng) May 14, 2024
The survey also discovered a discrepancy between what UAE shoppers want from online retailers and what these features cost.
This gap presents an opportunity for retailers to improve their offerings and attract more customers.
The UAE is a leading market for online shopping, and this study provides valuable insights for retailers who want to stay ahead of the curve.
