New Partnership
1B Followers Summit, the first summit dedicated to shaping the content creation economy, announced the strategic partnership of “IMI”.
IMI encompasses a group of leading media brands with a strong presence in the Middle East, North Africa, and beyond.
This new partnership reflects the commitment of 1B Followers Summit and “IMI” to support creativity, spread knowledge and enhance the production of purposeful content.
Enabling content creators to develop their skills in line with the latest global trends, thereby supporting innovation and creatives.
The partnership includes “IMI” full network, including:
Sky News Arabia, The National, Al-Ain News, and CNN Business Arabia.
What are the Goals of 1B Followers Summit and IMI Partnership ?
1B Followers Summit and IMI partnership will contribute to the following:
- Enhancing cooperation between 1B Followers Summit in the production of purposeful media content
- Exploring new horizons in the use of technology and artificial intelligence tools
- Improving content quality and supporting the performance of content creators and influencers.
Rania Al-Masry Al-Khatib, Chief Brand, Marketing, and Communications Officer at “IMI,” stated:
“The media sector is experiencing rapid developments amidst significant technological changes and major shifts in audience behavior.
Therefore, “IMI” is committed to meeting the changing needs of communities through promoting innovation and excellence in everything we do.
This collaboration with 1B Followers Summit contributes to creating a unique platform to improve the quality of Arabic media content.
So creative persons can deliver impactful stories to diverse audiences worldwide.”
IMI is Shaping the Future of Media
She explained that the group’s vision is to build a closer world.
Where communication between individuals is enhanced and gaps that separate them are bridged.
Adding that the group believes in the power of storytelling as an effective means to inspire minds, promote communication, and enrich life.
She noted that this partnership is a testament to “IMI” commitment to shaping the future of media and empowering the next generation of creatives.
At the #Sheikh_Zayed_Festival in #AlWathba, get ready for the most amazing and biggest #New_Year_Celebrations ever in just two days, with a full hour of dazzling fireworks, amazing drone shows, and eye-catching laser lights. You will witness the breaking of 6 records, and embark… pic.twitter.com/7s9DkliOvs
— UAE Voice (@uae_voiceeng) December 30, 2024
The 3rd 1B Followers Summit featured several rich themes and additions.
Including the launch of the one-million-dollar prize for content creator who delivers purposeful, innovative content and makes a positive impact on communities.
The summit also launched the first-of-its-kind program “Investing with Content Creators”.
This program aims to provide funding and financial support to startups and individuals with pioneering ideas in content creation.
Presenting them to a jury of elite investors and companies that will sponsor and invest in the idea.
